Authors: Dr. Manmohan Singh, Dr. Shivam Agarwal, Dr. Diksha Chaudhary
ISBN-13: 978-93-49554-03-0
Format: Paperback and e-book
Pages: 587
Product Dimensions: 6 x 9 inch
Publisher: Bharat Global Publications
Dr. Manmohan Singh is a seasoned academician with over 15 years of rich experience in the field of commerce and management education. He is currently serving as the Head of Department and Associate Professor at Accurate Institute of Management and Technology (Accurate Business School), Greater Noida. Dr. Singh holds a comprehensive academic background with degrees in B.Com, M.Com, M.Phil, and a Ph.D., which reflect his strong foundation in the discipline. Throughout his career, he has been deeply involved in teaching, academic administration, and curriculum development, and has mentored numerous students in their academic and professional pursuits. Known for his commitment to academic excellence and student-centered teaching methods, Dr. Singh brings both theoretical insights and practical perspectives to the classroom. His research interests and scholarly contributions further enrich the academic environment of the institution. With his leadership and expertise, Dr. Singh continues to contribute significantly to the growth and development of the Accurate Business School and the broader educational community.
Dr. Shivam Agarwal is a passionate author, educator, and strategist with over 17 years of experience in academia, administration, research, and leadership development. He currently serves as the Head of the Department at Accurate Business School in Greater Noida. Holding postgraduate degrees in Management with specializations in Human Resource Management and Marketing, he earned his doctorate in Management and has since dedicated his career to advancing education and institutional excellence. Dr. Agarwal combines deep theoretical insight with practical experience to deliver content that is both impactful and thought-provoking. His scholarly work includes research papers published in esteemed Scopus, ABDC, and UGC-listed journals. A champion of digital innovation in education, he has conducted over twenty workshops on digital skills for educators and holds more than five published patents. Dr. Agarwal’s work is rooted in his belief in the power of education and strategic thinking to drive personal and institutional growth. Through his writing, he aims to inspire readers to think critically, lead confidently, and transform challenges into opportunities. His unique blend of academic rigor and real-world application makes his contributions both relevant and enduring.
Dr. Diksha Chaudhary is an academician with around 1.6 years of experience in the field of commerce and education. She is currently serving an Assistant Professor at Accurate Institute of Management and Technology (Accurate Business School), Greater Noida. She holds a comprehensive academic background with UG, PG and a Ph.D., which reflect his strong foundation in the discipline. Throughout her career, he has been deeply involved in teaching, academic administration, and curriculum development, and has mentored numerous students in their academic and professional pursuits. Known for his commitment to academic excellence and student-centered teaching methods, as She brings both theoretical insights and practical perspectives to the classroom. His research interests and scholarly contributions further enrich the academic environment of the institution.
Managerial Economics serves as the bridge between economic theory and business practice, equipping decision-makers with the analytical tools required to navigate complex economic environments. This book, Managerial Economics Text and Cases, is designed to provide students, educators, and professionals with a comprehensive understanding of economic principles and their practical applications in managerial decision-making. In today's dynamic business world, managers must continually evaluate costs, demand, pricing strategies, and market structures to optimize resource allocation and achieve competitive advantage. This book presents a balanced approach, integrating theoretical concepts with real-world case studies to enhance learning and application. The text is structured to cater to readers with varying levels of economic expertise, ensuring accessibility while maintaining academic rigor.
The book is divided into several key sections. The foundational chapters introduce core economic principles, including demand and supply analysis, production and cost functions, and market structures. Subsequent sections delve into pricing strategies, risk analysis, and macroeconomic factors influencing business decisions. Each chapter is supplemented with case studies that illustrate the practical implications of economic theories in different industries and business scenarios. These cases provide insights into how firms adapt to changing economic conditions, helping readers develop a strategic mindset for decision-making.
A distinguishing feature of this book is its emphasis on contemporary economic issues such as globalization, digital economy, and sustainable business practices. By integrating these aspects, the book remains relevant to modern business challenges and provides valuable perspectives on emerging economic trends.
This book is intended for students pursuing business and management studies, as well as professionals seeking to strengthen their economic acumen. It serves as a valuable resource for classroom learning, corporate training, and self-study. The text encourages critical thinking and problem-solving, empowering readers to apply economic reasoning in their professional roles.
We extend our gratitude to students, educators, and industry experts whose insights have contributed to the development of this book. We hope that Managerial Economics Text and Cases provides a meaningful and practical learning experience, equipping readers with the knowledge and skills necessary to excel in their managerial and entrepreneurial pursuits.