Advances in Marketing and Consumer Research: Service Quality Perspectives

Dr. Ankit Raj Singh is an esteemed academician, researcher, and innovator with over a decade of experience across academia, industry, and research. He currently serves as Assistant Professor of Management at the Panipat Institute of Engineering and Technology (PIET), Samalkha (Panipat), where he teaches courses in Marketing, Brand Management, Corporate Social Responsibility, and International Trade.

He earned his Doctorate in Management from Sharda University, with a research focus on wellness tourism and consumer behaviour. Dr. Singh has published extensively in Scopus-indexed, ABDC-listed, and UGC Care journals, and has presented his work at numerous national and international academic conferences. He has also served as editor of several academic volumes in business and management studies.

With over six years of industry experience in the travel sector, Dr. Singh has contributed to corporate training programs for organizations like Hindustan Coca-Cola Pvt. Ltd. and Tata Power Solar India Ltd. An avid traveler, he has explored all 24 Indian states and 7 Union Territories, which informs his deep understanding of customer behaviour and service dynamics.

A staunch advocate for innovation and Intellectual Property Rights (IPR), Dr. Singh holds multiple design patents and copyrights granted by the Government of India. His research and teaching focus on wellness tourism, consumer behaviour, digital marketing, organizational change, and AI in management. He is actively guiding PhD scholars and postgraduate students in research and innovation projects.

Dr. Singh also holds several key leadership roles at PIET, serving as Chairman of the Placement & Summer Training Committee, and as a member of both the Research & Development Committee and the Internal Quality Assurance Cell (IQAC). He is also deeply engaged in community development through Rotary International’s CSR initiatives, including education, health, and environmental programs. His exceptional contributions have earned him recognition in social service activities, along with commendable service in Delhi Civil Defence.

Through his academic leadership, research innovation, and social commitment, Dr. Singh continues to shape the future of business management education across India and beyond.

Dr. Ankur Sabharwal is a distinguished academician and researcher currently serving as an Associate Professor, Department of Management Studies at the Panipat Institute of Engineering and Technology (PIET). With a professional career spanning 13 years across industry and academia, he brings a deep blend of practical and theoretical expertise to the field of business management.

He earned his Ph.D. in Management (Marketing) from Guru Jambheshwar University of Science & Technology, Hisar, and holds an MBA from Maharishi Dayanand University, Rohtak. A prolific researcher, Dr. Sabharwal has published extensively in prestigious journals indexed in ABDC, Scopus, and UGC Care, focusing on consumer behavior, healthcare marketing, and service quality.

In addition to his academic contributions, he holds significant administrative responsibilities, serving as the Chief Warden and Placement Officer. In these roles, he plays a pivotal part in student welfare, campus administration, and bridging the gap between academia and industry through student career development