Authors: Dr. Anupam Jain, Dr. Minal Sharma, Dr. Priyanka Vyas, Dr. Abhishek Mendiratta, Dr. Vinita Jain
ISBN-13: 9789349554795
DOI: https://doi.org/10.5281/zenodo.19685847
Format: Paperback and e-book
Pages: 141
Product Dimensions: 6 x 9 inch
Publisher: Bharat Global Publications
Dr. Anupam Jain is an Associate Professor of Accounting and Finance with over 25 years of academic and industry experience. He is currently associated with Amity University, Rajasthan, Jaipur.
Dr. Jain holds a Ph.D. in Commerce, along with M.Com (Gold Medallist), MBA (Finance), M.Sc. (IT), and a Diploma in Export Management, showcasing his strong academic background. He has authored and published 14 books on subjects like Accounting, CSR, Entrepreneurship, and Waste Management, and holds multiple patents on innovative business and technological solutions.
With a prolific research profile, Dr. Jain has published 30+ research papers in UGC Care and Scopus indexed journals, covering topics such as E-commerce, CSR, Banking, Financial Reporting, and Waste Management. He has presented numerous papers in national and international conferences, including abroad, and received awards like Outstanding Academician Award (2024) and an ICSSR Research Grant.
He is also a lifetime member of prominent research and academic bodies like Indian Accounting Association (IAA), ISTD, IRA, and I2OR, actively contributing to academic and professional communities.
Dr. Minal Sharma She has done PhD, MPhil, M.COM from the University of Rajasthan and PGDHRM from SCDL. She has more than 10 years of experience in UG and PG . She has authored books covering various topics of Marketing, International Law and Insurance. Her many papers have been published in National and International Journals. She has also participated and presented papers in National and International conferences.
Dr. Priyanka Vyas She has done PhD, M.Phil, M.Com from University of Rajasthan. She has also done PGDHRM. She has more than 18 years of teaching and training experience. She has published papers in National and International Journals.
Dr. Abhishek Mendiratta is an Assistant Professor at Amity University Rajasthan, specialized in Marketing, International Business, and Entrepreneurship. He holds a Ph.D. in Business Administration from the University of Rajasthan.
With over 20 years of teaching & research, consulting, and industry experience. Dr. Mendiratta has worked extensively in the fields of international business, social development, WASH (Water, Sanitation, and Hygiene), and disaster management. He has collaborated with various organizations viz. Save the Children, UNDP, Christian Aid, Tata Trust on project evaluation and documentation of best practices.
He has presented research papers at international forums including the Stockholm Water Week, World Water Forum (Istanbul), and SACOSAN (Dhaka), and has several publications in national and international journals. Dr. Mendiratta is Life Member of Indian Institute of Banking and Finance, Institution of Engineers, and Indian Water Works Association.
Dr. Vinita Jain is working as an Assistant Professor of BADM at Shri Mahaveer College, Jaipur. She has done PhD., M.com, MBA. She has 15 years of experience in UG and PG. She has published 14 papers in national as well as international journals. She has published two papers in Scopus. She has also presented many papers in national and international journals. She has authored five books. She has also published two patents under her name.
In an increasingly interconnected and volatile global economy, understanding the interplay between marketing strategies and international financial systems is no longer optional—it is essential. Global Marketing and International Finance: Strategies, Markets and Monetary Dynamics is designed to provide a comprehensive and practical exploration of how firms operate, compete, and grow across borders while navigating complex financial environments.
This book bridges two critical domains—global marketing and international finance—that are often studied in isolation but function inseparably in real-world business. Marketing decisions influence financial outcomes, while currency fluctuations, capital flows, and monetary policies shape market opportunities and risks. Recognizing this interdependence, the text integrates strategic marketing frameworks with financial analysis to offer a holistic perspective.
The content is structured to guide readers from foundational concepts to advanced applications. It examines global market entry strategies, consumer behavior across cultures, branding in international contexts, and the role of digital transformation. Simultaneously, it addresses key financial topics such as foreign exchange markets, international investment decisions, risk management, and the dynamics of global monetary systems.
This book is particularly relevant for students, researchers, and professionals seeking to develop analytical and strategic capabilities in global business. Real-world examples, case insights, and conceptual clarity are emphasized throughout to ensure both academic rigor and practical relevance.
However, this text does not pretend that global markets are predictable or easy to master. Instead, it challenges readers to think critically, question assumptions, and adapt strategies in response to uncertainty and rapid change. The global business environment rewards those who can connect disciplines, interpret signals, and make informed decisions under pressure.
Ultimately, this book aims to equip readers not just with knowledge, but with the mindset required to operate effectively in a complex and dynamic international landscape.